Website personalization with Sitecore XM Cloud

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Icon Sep 20, 2023

This series looks at what we can do with website personalization using the out-of-the-box (OOTB) conditions that come with Sitecore XM Cloud.

Note that if your organization has a Sitecore XM Cloud and Sitecore Personalize, you can easily expand these OOTB conditions with your own custom conditions created using Javascript within Personalize. These conditions are then available for use in XM Cloud. But for our purposes, these demos are strictly limited to the OOTB conditions.

For these examples, I will be adding website personalization to the ‘Skate Park’ demo site available in XM Cloud Sandbox. This is a fictional skate product e-commerce site.

Website personalization using Point of Sale (aka Site Identifier)

In this video, we look at Point of Sale (POS). POS is otherwise referred to as ‘Site identifier’ within Sitecore XM CLoud.

Website personalization using geolocation

Geolocation in Sitecore XM Cloud is based on the users IP address. There are 2 geolocation conditions – region and country. I neglected to mention in the video that you can select more than one region or country, and so build more complicated geolocation audiences.

Website personalization using date-based conditions

There are 3 Date-based conditions that come OOTB with Sitecore XM CLoud – Visit day of the month, day of the week, and month of visit. In all 3 cases, the date is based on the time zone of the organisation publishing the XM Cloud site. Note you can combine conditions to create audiences based on, for example, visiting your site on 25 December, or every Tuesday in September, or the first day of each month.

Website personalization based on user interaction

There are 3 user interaction-based conditions for Sitecore XM Cloud personalisation. These conditions are: referring URL, UTM value and new or returning visitor. In this video, I show you how easy these are to use, including building audiences using multiple condition combinations.

Website personalization based on user device conditions

Sitecore’s XM Cloud lets you personalise website experiences based on a number of different conditions. In this video, we look at how we can personalize based on the users device and operating system.

Website personalization based on visit information

With Sitecore’s XM Cloud, you can personalize website visits based on specific page views, first pages viewed (landing page) and other view based conditions like number of times pages viewed, within a certain number of days. By combining conditions, you can build audiences to tailor your digital experience for many different types of visitor.