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Website personalization with Sitecore XM Cloud
This series looks at what we can do with website personalization using the out-of-the-box (OOTB) conditions that come with Sitecore XM Cloud.
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Developing an Optimisation Strategy for Digital Success
In today’s digital landscape, developing an optimisation strategy is essential for businesses looking to thrive online. Optimizing your digital presence can lead to Moreover, personalization has emerged as a key driver of revenue, with statistics showing that consumers are more likely to engage with and purchase from brands that offer tailored experiences. In this article,…
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XM Cloud website, in 5 minutes, or less
A brand-new, fully-functioning XM Cloud website with Sitecore in under 5 minutes.
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Sitecore Experience Analytics AND Google Analytics 4
In this blog post, I want to explore some quick comparisons between Sitecore Experience Analytics and Google Analytics 4 (GA4). Why? There are other good articles out there that cover the differences and how the platforms complement each other (Link 1, Link 2, Link 3). But there is not much I can find that deals…
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Sitecore CMS getting started
As a marketing business user and digital strategist It is quite possible, in my experience, to quickly acquire the knowledge and skills required to confidently utilise the Sitecore digital experience platform. In 4 months I have learnt a great deal and achieved a lot working with Sitecore, across both the composable and integrated platforms. The…
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Sitecore – Say Hello to the Composable Future
This blog post title borrows from the name of a series of Sitecore events that were held in Sydney and Melbourne during November 2022. The events were designed as a smaller, more informal version of Symposium. Presentations covered It was great to see a focus throughout on customer experience, including topics of data-driven marketing, and…
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Umbraco and uMarketingSuite – analytics, profiles & debugging
This final post in a 3 part series will cover how to use uMarketingSuite analytics, profiles and the awesome debugging tool called ‘Cockpit’
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Umbraco and uMarketingSuite – personalisation and A/B testing
Personalisation and testing with Umbraco and uMarketingSuite
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Umbraco and uMarketingSuite – personas, journeys, goals, segments and scoring
This is the first of a 3-part blog series on Umbraco and uMarketingSuite. Across this series, we will be looking at how to use these platforms to build and deliver website personalisation, testing, analytics and all that good stuff. This first post is on setting up the necessary foundation and will cover personas, journeys, goals,…
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Using Sitecore XM, Sitecore Send, and Sitecore CDP & Personalize
The Aceik team recently built a website and set of customer experiences to demonstrate the new Sitecore composable tools.
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Google Analytics GA4 migration
Steps to upgrade from Universal Analytics and Google Analytics 4
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Sitecore Send (Moosend) – everything you wanted to know
Overview Sitecore acquired Moosend in 2021. Moosend is an innovative SaaS-based marketing automation and campaign management platform. When you access the platform, it is still branded as Moosend, but for the sake of clarity (and longevity of this blog post), I’ll refer to the product as Sitecore Send. Getting started Anyone can sign up for…