Sitecore Personalize – Decision models for next best action

Let’s dive into the world of personalized experiences through the next best action approach.

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Gerringong to Wollongong

Distance: 46.38km Moving time: 4:44 Average page: 6:07 /km

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Simple Experiments (Web testing) with Sitecore Personalize

A/B testing (or split testing) and multivariate testing (A/B/n testing) are common optimisation techniques used in digital marketing to assess the impact of changes on a webpage. In Sitecore Personalize, these types of activities are called ‘Experiments’, which works nicely as a catch-all label. Experiment techniques form a key part of an ongoing program of […]

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Sending Events to Sitecore CDP & Personalize with Google Tag Manager

An event in the context of web user actions refers to an action or occurrence typically triggered by a user interacting with a website or digital product. Examples include clicks, form submissions, page views, and page responses. Events are integral to digital analytics and digital marketing activities, forming the basis of our understanding of users’ […]

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Sitecore XM Cloud Component builder

A test drive of Sitecore’s new no-code front-end-as-a-service component builder.

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Sitecore’s Evolution Continues: A Closer Look at XM Cloud Components

Originally posted on: https://www.aceik.com.au/insights/xm-cloud-components/ Sitecore recently introduced early access to a powerful new tool within XM Cloud that focuses on building components. This versatile tool goes by various names, including XM Cloud Component Builder, Sitecore’s Front End as a Service (FEaaS), and Sitecore’s Experience Studio. However, for simplicity’s sake, we’ll refer to it as XM […]

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50km Hume and Hovell ultra marathon

Distance: 50.24km Moving time: 6:34:32 Average page: 7:51 /km

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Website personalization with Sitecore XM Cloud

This series looks at what we can do with website personalization using the out-of-the-box (OOTB) conditions that come with Sitecore XM Cloud.

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Developing an Optimisation Strategy for Digital Success

In today’s digital landscape, developing an optimisation strategy is essential for businesses looking to thrive online. Optimizing your digital presence can lead to  Moreover, personalization has emerged as a key driver of revenue, with statistics showing that consumers are more likely to engage with and purchase from brands that offer tailored experiences. In this article, […]

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47km Shoalhaven Summit

2nd in my age category Distance: 47.38km Moving time: 4:55:14 Average page: 6:14 /km

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XM Cloud website, in 5 minutes, or less

A brand-new, fully-functioning XM Cloud website with Sitecore in under 5 minutes.

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Sitecore Experience Analytics AND Google Analytics 4

In this blog post, I want to explore some quick comparisons between Sitecore Experience Analytics and Google Analytics 4 (GA4). Why? There are other good articles out there that cover the differences and how the platforms complement each other (Link 1, Link 2, Link 3). But there is not much I can find that deals […]

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10km Maribyrnong River Run

Distance: 10km Moving time: 42:23 Average page: 4:14 /km

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Sitecore CMS getting started

As a marketing business user and digital strategist It is quite possible, in my experience, to quickly acquire the knowledge and skills required to confidently utilise the Sitecore digital experience platform. In 4 months I have learnt a great deal and achieved a lot working with Sitecore, across both the composable and integrated platforms.  The […]

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Sitecore – Say Hello to the Composable Future

This blog post title borrows from the name of a series of Sitecore events that were held in Sydney and Melbourne during November 2022. The events were designed as a smaller, more informal version of Symposium. Presentations covered It was great to see a focus throughout on customer experience, including topics of data-driven marketing, and […]

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Umbraco and uMarketingSuite – analytics, profiles & debugging

This final post in a 3 part series will cover how to use uMarketingSuite analytics, profiles and the awesome debugging tool called ‘Cockpit’

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Umbraco and uMarketingSuite – personalisation and A/B testing

Personalisation and testing with Umbraco and uMarketingSuite

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Umbraco and uMarketingSuite – personas, journeys, goals, segments and scoring

This is the first of a 3-part blog series on Umbraco and uMarketingSuite. Across this series, we will be looking at how to use these platforms to build and deliver website personalisation, testing, analytics and all that good stuff. This first post is on setting up the necessary foundation and will cover personas, journeys, goals, […]

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2022 Melbourne Marathon

Time: 3:36 Average pace: 5:01 /km

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Using Sitecore XM, Sitecore Send, and Sitecore CDP & Personalize

The Aceik team recently built a website and set of customer experiences to demonstrate the new Sitecore composable tools.

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