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Sitecore Experience Analytics AND Google Analytics 4
In this blog post, I want to explore some quick comparisons between Sitecore Experience Analytics and Google Analytics 4 (GA4). Why? There are other good articles out there that cover the differences and how the platforms complement each other (Link 1, Link 2, Link 3). But there is not much I can find that deals … Continue reading Sitecore Experience Analytics AND Google Analytics 4
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Sitecore CMS getting started
As a marketing business user and digital strategist It is quite possible, in my experience, to quickly acquire the knowledge and skills required to confidently utilise the Sitecore digital experience platform. In 4 months I have learnt a great deal and achieved a lot working with Sitecore, across both the composable and integrated platforms. The … Continue reading Sitecore CMS getting started
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Sitecore – Say Hello to the Composable Future
This blog post title borrows from the name of a series of Sitecore events that were held in Sydney and Melbourne during November 2022. The events were designed as a smaller, more informal version of Symposium. Presentations covered It was great to see a focus throughout on customer experience, including topics of data-driven marketing, and … Continue reading Sitecore – Say Hello to the Composable Future
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Umbraco and uMarketingSuite – analytics, profiles & debugging
This final post in a 3 part series will cover how to use uMarketingSuite analytics, profiles and the awesome debugging tool called ‘Cockpit’
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Umbraco and uMarketingSuite – personalisation and A/B testing
Personalisation and testing with Umbraco and uMarketingSuite
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Umbraco and uMarketingSuite – personas, journeys, goals, segments and scoring
This is the first of a 3-part blog series on Umbraco and uMarketingSuite. Across this series, we will be looking at how to use these platforms to build and deliver website personalisation, testing, analytics and all that good stuff. This first post is on setting up the necessary foundation and will cover personas, journeys, goals, … Continue reading Umbraco and uMarketingSuite – personas, journeys, goals, segments and scoring
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Using Sitecore XM, Sitecore Send, and Sitecore CDP & Personalize
The Aceik team recently built a website and set of customer experiences to demonstrate the new Sitecore composable tools.
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Google Analytics GA4 migration
Steps to upgrade from Universal Analytics and Google Analytics 4
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Sitecore Send (Moosend) – everything you wanted to know
Overview Sitecore acquired Moosend in 2021. Moosend is an innovative SaaS-based marketing automation and campaign management platform. When you access the platform, it is still branded as Moosend, but for the sake of clarity (and longevity of this blog post), I’ll refer to the product as Sitecore Send. Getting started Anyone can sign up for … Continue reading Sitecore Send (Moosend) – everything you wanted to know
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Sitecore User Group Conference (SUGCON) ANZ 2022 – Reflections and key takeaways
First things first, I am a Sitecore noob. My first login to Sitecore was last month, in July 2022. Since then, I’ve played with Content and Experience Editor, Experience Analytics, Experience Optimisation, and the Marketing Control Panel. Most of my time over the last few weeks was spent outside Sitecore, learning and delivering Sitecore Business … Continue reading Sitecore User Group Conference (SUGCON) ANZ 2022 – Reflections and key takeaways
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2021 thoughts to explore further
Here is a list of thoughts I picked up from readings and podcasts throughout the year. I should have captured better notes so I could attribute each to its source, but suffice to say that these are all other people’s ideas that I have, at best, expressed in my own way. A bit of googling … Continue reading 2021 thoughts to explore further
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Systems over goals
I came across this idea earlier this year and I keep coming back to it when thinking about stand-out takeaway insights from the many hours of podcasts I’ve listened to in 2021 so far. Attributed to Scott Adams, the essence of the idea is that implementing systems is more effective than goals, as a way … Continue reading Systems over goals