I’ve recently started experimenting with the built-in A/B/N testing capabilities in Sitecore XM Cloud, and I thought I’d share some of my early impressions – less as a step-by-step how-to (the documentation has that covered) and more as a reflection on what I’ve learned, where it works well, and where to be aware of limitations. […]
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As a digital strategist with extensive experience delivering sophisticated digital solutions across multiple DXP platforms and technologies, I’m sharing my perspective on the key trends shaping our industry in 2025. 1. First-Party Data Becomes Mission-Critical In my work across various industry verticals, I’ve observed first-hand how first-party data strategy has evolved from optional to essential. […]
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In today’s fast-paced digital landscape, a well-crafted marketing automation strategy is crucial for converting potential leads into customers. In this blog post, I will share how you can leverage Sitecore Send (formerly Moosend), Sitecore Personalize and Sitecore XM Cloud to nurture your audience effectively. This is the 3rd in a series of blog posts on […]
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Content Management Systems (CMS) and Headless CMS Theseplatforms are the backbone of digital content creation and management. They allow teams to collaboratively create, edit, and publish content across various digital channels. Headless CMS takes web content management a step further by decoupling content creation from presentation, enabling greater flexibility in how and where content is […]
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In today’s fast-paced digital landscape, businesses face a daunting array of technology choices. How do you determine which tools and frameworks will best serve your needs without getting lost in a sea of options? Enter the concept of “stances” – our secret weapon for helping you make informed, expert-backed decisions quickly and confidently. What Are […]
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In today’s interconnected world, digital capabilities are not just an option but a necessity for business survival and growth. Digital maturity is essential for thriving in a rapidly evolving landscape, and the Digital Experience Maturity Model (DXMM) provides a structured approach to achieving it. What is the Digital Experience Maturity Model? The DXMM is a […]
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In this blog post, we’ll explore how to effectively track and measure key digital performance metrics throughout the customer journey.
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Designing and building a composable marketing automation strategy
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Let’s talk about web forms. Web forms play a pivotal role in online interactions, facilitating various processes such as making requests, submitting feedback, or completing purchases. They serve as a crucial touchpoint in the user journey, often tied to key website objectives. For website owners, forms are not just about collecting user data; they represent […]
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Let’s dive into the world of personalized experiences through the next best action approach.
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Distance: 46.38km Moving time: 4:44 Average page: 6:07 /km
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A/B testing (or split testing) and multivariate testing (A/B/n testing) are common optimisation techniques used in digital marketing to assess the impact of changes on a webpage. In Sitecore Personalize, these types of activities are called ‘Experiments’, which works nicely as a catch-all label. Experiment techniques form a key part of an ongoing program of […]
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An event in the context of web user actions refers to an action or occurrence typically triggered by a user interacting with a website or digital product. Examples include clicks, form submissions, page views, and page responses. Events are integral to digital analytics and digital marketing activities, forming the basis of our understanding of users’ […]
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A test drive of Sitecore’s new no-code front-end-as-a-service component builder.
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Originally posted on: https://www.aceik.com.au/insights/xm-cloud-components/ Sitecore recently introduced early access to a powerful new tool within XM Cloud that focuses on building components. This versatile tool goes by various names, including XM Cloud Component Builder, Sitecore’s Front End as a Service (FEaaS), and Sitecore’s Experience Studio. However, for simplicity’s sake, we’ll refer to it as XM […]
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Distance: 50.24km Moving time: 6:34:32 Average page: 7:51 /km
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This series looks at what we can do with website personalization using the out-of-the-box (OOTB) conditions that come with Sitecore XM Cloud.
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In today’s digital landscape, developing an optimisation strategy is essential for businesses looking to thrive online. Optimizing your digital presence can lead to Moreover, personalization has emerged as a key driver of revenue, with statistics showing that consumers are more likely to engage with and purchase from brands that offer tailored experiences. In this article, […]
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2nd in my age category Distance: 47.38km Moving time: 4:55:14 Average page: 6:14 /km
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A brand-new, fully-functioning XM Cloud website with Sitecore in under 5 minutes.
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