2026 Sitecore Strategy MVP
A behind-the-scenes look at what I included in my 2026 Sitecore Strategy MVP submission, sharing the level of contribution, community impact, and practical work it takes to earn (and keep) Strategy MVP status.
Sitecore
AI readiness: why it matters and how to assess it
Most organisations know AI is critical. Few know what that actually changes in how they operate.
The web is dead: Rethinking digital strategy for a post-click world
For years, digital strategy has revolved around a familiar playbook: build a website, optimise it for UX, drive traffic, track engagement, and guide users through carefully crafted journeys. But that world is disappearing fast.
Getting Practical with Sitecore XM Cloud’s A/B Testing: Initial Thoughts, Learnings, and Real Use Cases
I’ve recently started experimenting with the built-in A/B/N testing capabilities in Sitecore XM Cloud, and I thought I’d share some
Assessing Analytics in Sitecore XM Cloud
Sitecore XM Cloud’s current analytics capabilities is a mixed bag of convenience and limitation.
Building a Composable Marketing Automation Strategy with a Digital analytics measurement model
In this blog post, we’ll explore how to effectively track and measure key digital performance metrics throughout the customer journey.
Composable Marketing Automation Strategy: Personas and Journey Maps
Designing and building a composable marketing automation strategy
Digital, Sitecore
Sitecore XM Cloud Forms: Unlock Seamless User Experiences
Let’s talk about web forms. Web forms play a pivotal role in online interactions, facilitating various processes such as making
Sitecore Personalize – Decision models for next best action
Let’s dive into the world of personalized experiences through the next best action approach.
Simple Experiments (Web testing) with Sitecore Personalize
A/B testing (or split testing) and multivariate testing (A/B/n testing) are common optimisation techniques used in digital marketing to assess
Sending Events to Sitecore CDP & Personalize with Google Tag Manager
An event in the context of web user actions refers to an action or occurrence typically triggered by a user
Sitecore
Sitecore XM Cloud Component builder
A test drive of Sitecore’s new no-code front-end-as-a-service component builder.
Sitecore’s Evolution Continues: A Closer Look at XM Cloud Components
Originally posted on: https://www.aceik.com.au/insights/xm-cloud-components/ Sitecore recently introduced early access to a powerful new tool within XM Cloud that focuses on
Website personalization with Sitecore XM Cloud
This series looks at what we can do with website personalization using the out-of-the-box (OOTB) conditions that come with Sitecore XM Cloud.
Developing an Optimisation Strategy for Digital Success
In today’s digital landscape, developing an optimisation strategy is essential for businesses looking to thrive online. Optimizing your digital presence
XM Cloud website, in 5 minutes, or less
A brand-new, fully-functioning XM Cloud website with Sitecore in under 5 minutes.
Sitecore Experience Analytics AND Google Analytics 4
In this blog post, I want to explore some quick comparisons between Sitecore Experience Analytics and Google Analytics 4 (GA4).
Sitecore CMS getting started
As a marketing business user and digital strategist It is quite possible, in my experience, to quickly acquire the knowledge
Sitecore – Say Hello to the Composable Future
This blog post title borrows from the name of a series of Sitecore events that were held in Sydney and
Using Sitecore XM, Sitecore Send, and Sitecore CDP & Personalize
The Aceik team recently built a website and set of customer experiences to demonstrate the new Sitecore composable tools.