Composable Marketing Automation Strategy: Personas and Journey Maps

Designing and building a composable marketing automation strategy

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Sitecore XM Cloud Forms: Unlock Seamless User Experiences

Let’s talk about web forms. Web forms play a pivotal role in online interactions, facilitating various processes such as making requests, submitting feedback, or completing purchases. They serve as a crucial touchpoint in the user journey, often tied to key website objectives. For website owners, forms are not just about collecting user data; they represent […]

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Sitecore Personalize – Decision models for next best action

Let’s dive into the world of personalized experiences through the next best action approach.

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Simple Experiments (Web testing) with Sitecore Personalize

A/B testing (or split testing) and multivariate testing (A/B/n testing) are common optimisation techniques used in digital marketing to assess the impact of changes on a webpage. In Sitecore Personalize, these types of activities are called ‘Experiments’, which works nicely as a catch-all label. Experiment techniques form a key part of an ongoing program of […]

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Sending Events to Sitecore CDP & Personalize with Google Tag Manager

An event in the context of web user actions refers to an action or occurrence typically triggered by a user interacting with a website or digital product. Examples include clicks, form submissions, page views, and page responses. Events are integral to digital analytics and digital marketing activities, forming the basis of our understanding of users’ […]

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Sitecore XM Cloud Component builder

A test drive of Sitecore’s new no-code front-end-as-a-service component builder.

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Sitecore’s Evolution Continues: A Closer Look at XM Cloud Components

Originally posted on: https://www.aceik.com.au/insights/xm-cloud-components/ Sitecore recently introduced early access to a powerful new tool within XM Cloud that focuses on building components. This versatile tool goes by various names, including XM Cloud Component Builder, Sitecore’s Front End as a Service (FEaaS), and Sitecore’s Experience Studio. However, for simplicity’s sake, we’ll refer to it as XM […]

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Website personalization with Sitecore XM Cloud

This series looks at what we can do with website personalization using the out-of-the-box (OOTB) conditions that come with Sitecore XM Cloud.

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Developing an Optimisation Strategy for Digital Success

In today’s digital landscape, developing an optimisation strategy is essential for businesses looking to thrive online. Optimizing your digital presence can lead to  Moreover, personalization has emerged as a key driver of revenue, with statistics showing that consumers are more likely to engage with and purchase from brands that offer tailored experiences. In this article, […]

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XM Cloud website, in 5 minutes, or less

A brand-new, fully-functioning XM Cloud website with Sitecore in under 5 minutes.

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Sitecore Experience Analytics AND Google Analytics 4

In this blog post, I want to explore some quick comparisons between Sitecore Experience Analytics and Google Analytics 4 (GA4). Why? There are other good articles out there that cover the differences and how the platforms complement each other (Link 1, Link 2, Link 3). But there is not much I can find that deals […]

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Sitecore CMS getting started

As a marketing business user and digital strategist It is quite possible, in my experience, to quickly acquire the knowledge and skills required to confidently utilise the Sitecore digital experience platform. In 4 months I have learnt a great deal and achieved a lot working with Sitecore, across both the composable and integrated platforms.  The […]

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Sitecore – Say Hello to the Composable Future

This blog post title borrows from the name of a series of Sitecore events that were held in Sydney and Melbourne during November 2022. The events were designed as a smaller, more informal version of Symposium. Presentations covered It was great to see a focus throughout on customer experience, including topics of data-driven marketing, and […]

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Umbraco and uMarketingSuite – analytics, profiles & debugging

This final post in a 3 part series will cover how to use uMarketingSuite analytics, profiles and the awesome debugging tool called ‘Cockpit’

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Umbraco and uMarketingSuite – personalisation and A/B testing

Personalisation and testing with Umbraco and uMarketingSuite

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Sitecore Send (Moosend) – everything you wanted to know

Overview Sitecore acquired Moosend in 2021. Moosend is an innovative SaaS-based marketing automation and campaign management platform. When you access the platform, it is still branded as Moosend, but for the sake of clarity (and longevity of this blog post), I’ll refer to the product as Sitecore Send. Getting started Anyone can sign up for […]

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Sitecore User Group Conference (SUGCON) ANZ 2022 – Reflections and key takeaways

First things first, I am a Sitecore noob. My first login to Sitecore was last month, in July 2022. Since then, I’ve played with Content and Experience Editor, Experience Analytics, Experience Optimisation, and the Marketing Control Panel. Most of my time over the last few weeks was spent outside Sitecore, learning and delivering Sitecore Business […]

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