In today’s fast-paced digital landscape, a well-crafted marketing automation strategy is crucial for converting potential leads into customers. In this blog post, I will share how you can leverage Sitecore Send (formerly Moosend), Sitecore Personalize and Sitecore XM Cloud to nurture your audience effectively. This is the 3rd in a series of blog posts on […]
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In today’s interconnected world, digital capabilities are not just an option but a necessity for business survival and growth. Digital maturity is essential for thriving in a rapidly evolving landscape, and the Digital Experience Maturity Model (DXMM) provides a structured approach to achieving it. What is the Digital Experience Maturity Model? The DXMM is a […]
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Designing and building a composable marketing automation strategy
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Let’s talk about web forms. Web forms play a pivotal role in online interactions, facilitating various processes such as making requests, submitting feedback, or completing purchases. They serve as a crucial touchpoint in the user journey, often tied to key website objectives. For website owners, forms are not just about collecting user data; they represent […]
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Let’s dive into the world of personalized experiences through the next best action approach.
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A/B testing (or split testing) and multivariate testing (A/B/n testing) are common optimisation techniques used in digital marketing to assess the impact of changes on a webpage. In Sitecore Personalize, these types of activities are called ‘Experiments’, which works nicely as a catch-all label. Experiment techniques form a key part of an ongoing program of […]
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An event in the context of web user actions refers to an action or occurrence typically triggered by a user interacting with a website or digital product. Examples include clicks, form submissions, page views, and page responses. Events are integral to digital analytics and digital marketing activities, forming the basis of our understanding of users’ […]
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A test drive of Sitecore’s new no-code front-end-as-a-service component builder.
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Originally posted on: https://www.aceik.com.au/insights/xm-cloud-components/ Sitecore recently introduced early access to a powerful new tool within XM Cloud that focuses on building components. This versatile tool goes by various names, including XM Cloud Component Builder, Sitecore’s Front End as a Service (FEaaS), and Sitecore’s Experience Studio. However, for simplicity’s sake, we’ll refer to it as XM […]
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This series looks at what we can do with website personalization using the out-of-the-box (OOTB) conditions that come with Sitecore XM Cloud.
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In today’s digital landscape, developing an optimisation strategy is essential for businesses looking to thrive online. Optimizing your digital presence can lead to Moreover, personalization has emerged as a key driver of revenue, with statistics showing that consumers are more likely to engage with and purchase from brands that offer tailored experiences. In this article, […]
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A brand-new, fully-functioning XM Cloud website with Sitecore in under 5 minutes.
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In this blog post, I want to explore some quick comparisons between Sitecore Experience Analytics and Google Analytics 4 (GA4). Why? There are other good articles out there that cover the differences and how the platforms complement each other (Link 1, Link 2, Link 3). But there is not much I can find that deals […]
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As a marketing business user and digital strategist It is quite possible, in my experience, to quickly acquire the knowledge and skills required to confidently utilise the Sitecore digital experience platform. In 4 months I have learnt a great deal and achieved a lot working with Sitecore, across both the composable and integrated platforms. The […]
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This blog post title borrows from the name of a series of Sitecore events that were held in Sydney and Melbourne during November 2022. The events were designed as a smaller, more informal version of Symposium. Presentations covered It was great to see a focus throughout on customer experience, including topics of data-driven marketing, and […]
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This final post in a 3 part series will cover how to use uMarketingSuite analytics, profiles and the awesome debugging tool called ‘Cockpit’
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Personalisation and testing with Umbraco and uMarketingSuite
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Overview Sitecore acquired Moosend in 2021. Moosend is an innovative SaaS-based marketing automation and campaign management platform. When you access the platform, it is still branded as Moosend, but for the sake of clarity (and longevity of this blog post), I’ll refer to the product as Sitecore Send. Getting started Anyone can sign up for […]
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First things first, I am a Sitecore noob. My first login to Sitecore was last month, in July 2022. Since then, I’ve played with Content and Experience Editor, Experience Analytics, Experience Optimisation, and the Marketing Control Panel. Most of my time over the last few weeks was spent outside Sitecore, learning and delivering Sitecore Business […]
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