As a marketing business user and digital strategist
It is quite possible, in my experience, to quickly acquire the knowledge and skills required to confidently utilise the Sitecore digital experience platform. In 4 months I have learnt a great deal and achieved a lot working with Sitecore, across both the composable and integrated platforms.
The following are the resources and approaches to learning and up-skilling that I have found most effective:
Sitecore White papers
Unfortunately there is not an easy way that I can find to browse all White Papers. However here is a list of specific resources that I have found useful. As you will see, most of these gravitate around the topic of Sitecore Business Optimisation Strategies.
There are free and subscription-based learning options. The free Essentials courses are good for a foundational overview. However, the new on-demand learning plans for the composable products are excellent as they go into a lot of detail and include quizzes and other practical exercises as you progress.
According to the Statistics screen within the Sitecore Learning Home portal, I have spent a total of just under 31 hours across 46 active courses in the last 4 months, with a peak period in July where I accessed 66 different training materials.
Sitecore user group events
Luckily for me, the ANZ Sitecore User Group Conference 2022 (SUGCON) happened in my city the month after I started working with Sitecore. Attending this event was very impactful in accelerating my familiarity with the overall Sitecore ecosystem, including getting to meet many Sitecore clients, vendors, and other representatives.
Since then, Melbourne had its own User Group night, which was another great chance to further establish relationships across the Sitecore network, as well as giving me the opportunity to present to my peers some of the work we have been doing in the Composable space.
Many of the Sitecore User Groups post videos of their presentations on YouTube. You can find some gold when searching for a specific topic. Not surprisingly, there is a lot of content from User Groups over the last 3 years as many were conducted remotely.
Speaking of YouTube, what was learning like before YouTube and 1.5x playback speed? Learning certainly took a lot longer, and was a whol lot less convenient.
I have found the Discover Sitecore channel in particular to have some high quality and instructive content –https://www.youtube.com/@DiscoverSitecore. This channel is also good very learning the very basics – https://www.youtube.com/@unofficialsitecoremarketin680/videos
To be honest, the Slack forum has not been as valuable in my learning as the other options above. The reality is that there are not as many people in the Sitecore world doing digital strategy and optimisation as there are Developers and other technical people. Subsequently, most Sitecore Slack channels don’t discuss topics relevant to me (or that I can understand!)
The ‘Learning-at-Sitecore’ channel is good for keeping up with frequent learning updates. And on the occasions where I have asked a question, responses have been relatively speedy and helpful.
Getting on the tools
The learning options above assume you have access to Sitecore products. Whilst this may be difficult for people without a Sitecore licence or who is not a partner, there is nothing stopping anyone from signing up for Sitecore Send (Moosend). It’s free to create an account and start working with the software. https://www.sitecore.com/products/send and https://moosend.com/
Of course, there is nothing like learning ‘on the job’. For all the hours I’ve spent in Sitecore Learning and watching YouTube videos, working with real clients and implementing real optimisation use cases is the quickest and most effective way to accelerate from a newbie to a confident Sitecore digital strategist.