optimisation Archives - Cade Whitbourn

Crafting a Composable Marketing Automation Strategy with Sitecore Send

In today’s fast-paced digital landscape, a well-crafted marketing automation strategy is crucial for converting potential leads into customers. In this blog post, I will share how you can leverage Sitecore Send (formerly Moosend), Sitecore Personalize and Sitecore XM Cloud to nurture your audience effectively. This is the 3rd in a series of blog posts on […]

Sitecore Personalize – Decision models for next best action

Let’s dive into the world of personalized experiences through the next best action approach.

Simple Experiments (Web testing) with Sitecore Personalize

A/B testing (or split testing) and multivariate testing (A/B/n testing) are common optimisation techniques used in digital marketing to assess the impact of changes on a webpage. In Sitecore Personalize, these types of activities are called ‘Experiments’, which works nicely as a catch-all label. Experiment techniques form a key part of an ongoing program of […]