optimisation Archives - Cade Whitbourn

Sitecore Personalize – Decision models for next best action

Let’s dive into the world of personalized experiences through the next best action approach.

Simple Experiments (Web testing) with Sitecore Personalize

A/B testing (or split testing) and multivariate testing (A/B/n testing) are common optimisation techniques used in digital marketing to assess the impact of changes on a webpage. In Sitecore Personalize, these types of activities are called ‘Experiments’, which works nicely as a catch-all label. Experiment techniques form a key part of an ongoing program of […]