Cade Whitbourn

• Sitecore Strategy MVP 2023-2024
• Sitecore Personalize certified
• Promoted to lead client engagement, nurture client relationships, retain business, drive repeat business, grow business.
• I lead the development and execution of national account management strategy, including building and lead a high-performing account management team
• In this role, I am responsible for building strong relationships including at a C-suite level and maintaining constructive relationships to identify and optimise further business opportunities.

Responsible for the development and delivery of digital strategy roadmaps for Aceik’s clients. My goal is to transform the digital experience capabilities of our clients, by aligning digital strategy with business and marketing objectives, improving their customers’ experience and delivering a measurable return on investment.

Head of Victoria University’s centralized Web function within Marketing and Communications. Responsible for strategic and operational management, planning and improvement of VU’s public web presence. Responsible for 22 FTE staff.

Head of CSU’s Web Office with overarching responsibility for the leadership of CSU’s web environment; including policy and procedures, strategic web development program, operational management, and continuous improvement and innovation. Responsible for 18 FTE staff.

Senior member of the Web Office overseeing operations to ensure successful delivery of the Office and University objectives. Primary point of contact for operational queries and provision of timely management of delivery commitments, both in projects and BAU. 

Responsible for developing CSU’s web reporting and analytics capability in support of the Web Strategy, including development of measurement strategies, implementation of advanced tagging and tracking techniques, and part of Web leadership team.

A key focus of this role was the strategic development of the organisations digital presence, including web, organic/paid search and social media, to better support branding and recruitment strategies.

I was responsible for leading the ongoing optimisation and improvement of CSU’s online marketing environment, including web, social, and SEO/SEM, across the Division’s areas of responsibility including Prospective students, Alumni, Media, the CRM system and Student communications.