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2026 Sitecore Strategy MVP
A behind-the-scenes look at what I included in my 2026 Sitecore Strategy MVP submission, sharing the level of contribution, community impact, and practical work it takes to earn (and keep) Strategy MVP status.
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AI readiness: why it matters and how to assess it
Most organisations know AI is critical. Few know what that actually changes in how they operate.
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Going Global: How to Make Your Website Speak to Every Audience
Demystifying Localisation, Translation, and AI in the Sitecore World.
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The web is dead: Rethinking digital strategy for a post-click world
For years, digital strategy has revolved around a familiar playbook: build a website, optimise it for UX, drive traffic, track engagement, and guide users through carefully crafted journeys. But that world is disappearing fast.
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Getting Practical with Sitecore XM Cloud’s A/B Testing: Initial Thoughts, Learnings, and Real Use Cases
I’ve recently started experimenting with the built-in A/B/N testing capabilities in Sitecore XM Cloud, and I thought I’d share some of my early impressions – less as a step-by-step how-to (the documentation has that covered) and more as a reflection on what I’ve learned, where it works well, and where to be aware of limitations.…
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Assessing Analytics in Sitecore XM Cloud
Sitecore XM Cloud’s current analytics capabilities is a mixed bag of convenience and limitation.
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Digital Experience & Content Management Trends 2025
As a digital strategist with extensive experience delivering sophisticated digital solutions across multiple DXP platforms and technologies, I’m sharing my perspective on the key trends shaping our industry in 2025. 1. First-Party Data Becomes Mission-Critical In my work across various industry verticals, I’ve observed first-hand how first-party data strategy has evolved from optional to essential.…
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Crafting a Composable Marketing Automation Strategy with Sitecore Send
In today’s fast-paced digital landscape, a well-crafted marketing automation strategy is crucial for converting potential leads into customers. In this blog post, I will share how you can leverage Sitecore Send (formerly Moosend), Sitecore Personalize and Sitecore XM Cloud to nurture your audience effectively. This is the 3rd in a series of blog posts on…
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Digital Experience Explained: Key DXP Concepts Every non-technical Marketer Should Understand
Content Management Systems (CMS) and Headless CMS Theseplatforms are the backbone of digital content creation and management. They allow teams to collaboratively create, edit, and publish content across various digital channels. Headless CMS takes web content management a step further by decoupling content creation from presentation, enabling greater flexibility in how and where content is…
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Leveraging Our Expert ‘Stances’ to Supercharge Your Digital Experience
In today’s fast-paced digital landscape, businesses face a daunting array of technology choices. How do you determine which tools and frameworks will best serve your needs without getting lost in a sea of options? Enter the concept of “stances” – our secret weapon for helping you make informed, expert-backed decisions quickly and confidently. What Are…
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Unlocking Your Digital Potential: A Guide to your Digital Experience Maturity Model (DXMM)
In today’s interconnected world, digital capabilities are not just an option but a necessity for business survival and growth. Digital maturity is essential for thriving in a rapidly evolving landscape, and the Digital Experience Maturity Model (DXMM) provides a structured approach to achieving it. What is the Digital Experience Maturity Model? The DXMM is a…
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Building a Composable Marketing Automation Strategy with a Digital analytics measurement model
In this blog post, we’ll explore how to effectively track and measure key digital performance metrics throughout the customer journey.