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  • Building a Composable Marketing Automation Strategy with a Digital analytics measurement model

    Building a Composable Marketing Automation Strategy with a Digital analytics measurement model

    In this blog post, we’ll explore how to effectively track and measure key digital performance metrics throughout the customer journey.


  • Composable Marketing Automation Strategy: Personas and Journey Maps

    Composable Marketing Automation Strategy: Personas and Journey Maps

    Designing and building a composable marketing automation strategy


  • Sitecore XM Cloud Forms: Unlock Seamless User Experiences

    Let’s talk about web forms. Web forms play a pivotal role in online interactions, facilitating various processes such as making requests, submitting feedback, or completing purchases. They serve as a crucial touchpoint in the user journey, often tied to key website objectives. For website owners, forms are not just about collecting user data; they represent…


  • Sitecore Personalize – Decision models for next best action

    Sitecore Personalize – Decision models for next best action

    Let’s dive into the world of personalized experiences through the next best action approach.


  • Gerringong to Wollongong

    Distance: 46.38km Moving time: 4:44 Average page: 6:07 /km


  • Simple Experiments (Web testing) with Sitecore Personalize

    Simple Experiments (Web testing) with Sitecore Personalize

    A/B testing (or split testing) and multivariate testing (A/B/n testing) are common optimisation techniques used in digital marketing to assess the impact of changes on a webpage. In Sitecore Personalize, these types of activities are called ‘Experiments’, which works nicely as a catch-all label. Experiment techniques form a key part of an ongoing program of…


  • Sending Events to Sitecore CDP & Personalize with Google Tag Manager

    Sending Events to Sitecore CDP & Personalize with Google Tag Manager

    An event in the context of web user actions refers to an action or occurrence typically triggered by a user interacting with a website or digital product. Examples include clicks, form submissions, page views, and page responses. Events are integral to digital analytics and digital marketing activities, forming the basis of our understanding of users’…


  • Sitecore XM Cloud Component builder

    A test drive of Sitecore’s new no-code front-end-as-a-service component builder.


  • Sitecore’s Evolution Continues: A Closer Look at XM Cloud Components

    Sitecore’s Evolution Continues: A Closer Look at XM Cloud Components

    Originally posted on: https://www.aceik.com.au/insights/xm-cloud-components/ Sitecore recently introduced early access to a powerful new tool within XM Cloud that focuses on building components. This versatile tool goes by various names, including XM Cloud Component Builder, Sitecore’s Front End as a Service (FEaaS), and Sitecore’s Experience Studio. However, for simplicity’s sake, we’ll refer to it as XM…


  • 50km Hume and Hovell ultra marathon

    Distance: 50.24km Moving time: 6:34:32 Average page: 7:51 /km


  • Website personalization with Sitecore XM Cloud

    Website personalization with Sitecore XM Cloud

    This series looks at what we can do with website personalization using the out-of-the-box (OOTB) conditions that come with Sitecore XM Cloud.


  • Developing an Optimisation Strategy for Digital Success

    Developing an Optimisation Strategy for Digital Success

    In today’s digital landscape, developing an optimisation strategy is essential for businesses looking to thrive online. Optimizing your digital presence can lead to  Moreover, personalization has emerged as a key driver of revenue, with statistics showing that consumers are more likely to engage with and purchase from brands that offer tailored experiences. In this article,…


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