analytics Archives - Cade Whitbourn

Crafting a Composable Marketing Automation Strategy with Sitecore Send

In today’s fast-paced digital landscape, a well-crafted marketing automation strategy is crucial for converting potential leads into customers. In this blog post, I will share how you can leverage Sitecore Send (formerly Moosend), Sitecore Personalize and Sitecore XM Cloud to nurture your audience effectively. This is the 3rd in a series of blog posts on […]

Sending Events to Sitecore CDP & Personalize with Google Tag Manager

An event in the context of web user actions refers to an action or occurrence typically triggered by a user interacting with a website or digital product. Examples include clicks, form submissions, page views, and page responses. Events are integral to digital analytics and digital marketing activities, forming the basis of our understanding of users’ […]

Developing an Optimisation Strategy for Digital Success

In today’s digital landscape, developing an optimisation strategy is essential for businesses looking to thrive online. Optimizing your digital presence can lead to Moreover, personalization has emerged as a key driver of revenue, with statistics showing that consumers are more likely to engage with and purchase from brands that offer tailored experiences. In this article, […]

Sitecore Experience Analytics AND Google Analytics 4

In this blog post, I want to explore some quick comparisons between Sitecore Experience Analytics and Google Analytics 4 (GA4). Why? There are other good articles out there that cover the differences and how the platforms complement each other (Link 1, Link 2, Link 3). But there is not much I can find that deals […]