In today’s fast-paced digital landscape, a well-crafted marketing automation strategy is crucial for converting potential leads into customers. In this blog post, I will share how you can leverage Sitecore Send (formerly Moosend), Sitecore Personalize and Sitecore XM Cloud to nurture your audience effectively. This is the 3rd in a series of blog posts on […]
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In today’s fast-paced digital landscape, businesses face a daunting array of technology choices. How do you determine which tools and frameworks will best serve your needs without getting lost in a sea of options? Enter the concept of “stances” – our secret weapon for helping you make informed, expert-backed decisions quickly and confidently. What Are […]
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In today’s interconnected world, digital capabilities are not just an option but a necessity for business survival and growth. Digital maturity is essential for thriving in a rapidly evolving landscape, and the Digital Experience Maturity Model (DXMM) provides a structured approach to achieving it. What is the Digital Experience Maturity Model? The DXMM is a […]
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In this blog post, we’ll explore how to effectively track and measure key digital performance metrics throughout the customer journey.
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Designing and building a composable marketing automation strategy
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Let’s talk about web forms. Web forms play a pivotal role in online interactions, facilitating various processes such as making requests, submitting feedback, or completing purchases. They serve as a crucial touchpoint in the user journey, often tied to key website objectives. For website owners, forms are not just about collecting user data; they represent […]
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In today’s digital landscape, developing an optimisation strategy is essential for businesses looking to thrive online. Optimizing your digital presence can lead to Moreover, personalization has emerged as a key driver of revenue, with statistics showing that consumers are more likely to engage with and purchase from brands that offer tailored experiences. In this article, […]
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A brand-new, fully-functioning XM Cloud website with Sitecore in under 5 minutes.
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As a marketing business user and digital strategist It is quite possible, in my experience, to quickly acquire the knowledge and skills required to confidently utilise the Sitecore digital experience platform. In 4 months I have learnt a great deal and achieved a lot working with Sitecore, across both the composable and integrated platforms. The […]
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This blog post title borrows from the name of a series of Sitecore events that were held in Sydney and Melbourne during November 2022. The events were designed as a smaller, more informal version of Symposium. Presentations covered It was great to see a focus throughout on customer experience, including topics of data-driven marketing, and […]
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This final post in a 3 part series will cover how to use uMarketingSuite analytics, profiles and the awesome debugging tool called ‘Cockpit’
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Personalisation and testing with Umbraco and uMarketingSuite
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This is the first of a 3-part blog series on Umbraco and uMarketingSuite. Across this series, we will be looking at how to use these platforms to build and deliver website personalisation, testing, analytics and all that good stuff. This first post is on setting up the necessary foundation and will cover personas, journeys, goals, […]
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The Aceik team recently built a website and set of customer experiences to demonstrate the new Sitecore composable tools.
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Steps to upgrade from Universal Analytics and Google Analytics 4
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