2026 Sitecore Strategy MVP
A behind-the-scenes look at what I included in my 2026 Sitecore Strategy MVP submission, sharing the level of contribution, community impact, and practical work it takes to earn (and keep) Strategy MVP status.
Digital
AI readiness: why it matters and how to assess it
Most organisations know AI is critical. Few know what that actually changes in how they operate.
The web is dead: Rethinking digital strategy for a post-click world
For years, digital strategy has revolved around a familiar playbook: build a website, optimise it for UX, drive traffic, track engagement, and guide users through carefully crafted journeys. But that world is disappearing fast.
Getting Practical with Sitecore XM Cloud’s A/B Testing: Initial Thoughts, Learnings, and Real Use Cases
I’ve recently started experimenting with the built-in A/B/N testing capabilities in Sitecore XM Cloud, and I thought I’d share some
Assessing Analytics in Sitecore XM Cloud
Sitecore XM Cloud’s current analytics capabilities is a mixed bag of convenience and limitation.
Digital
Digital Experience & Content Management Trends 2025
As a digital strategist with extensive experience delivering sophisticated digital solutions across multiple DXP platforms and technologies, I’m sharing my
Crafting a Composable Marketing Automation Strategy with Sitecore Send
In today’s fast-paced digital landscape, a well-crafted marketing automation strategy is crucial for converting potential leads into customers. In this
Leveraging Our Expert ‘Stances’ to Supercharge Your Digital Experience
In today’s fast-paced digital landscape, businesses face a daunting array of technology choices. How do you determine which tools and
Unlocking Your Digital Potential: A Guide to your Digital Experience Maturity Model (DXMM)
In today’s interconnected world, digital capabilities are not just an option but a necessity for business survival and growth. Digital
Building a Composable Marketing Automation Strategy with a Digital analytics measurement model
In this blog post, we’ll explore how to effectively track and measure key digital performance metrics throughout the customer journey.
Composable Marketing Automation Strategy: Personas and Journey Maps
Designing and building a composable marketing automation strategy
Digital, Sitecore
Sitecore XM Cloud Forms: Unlock Seamless User Experiences
Let’s talk about web forms. Web forms play a pivotal role in online interactions, facilitating various processes such as making
Developing an Optimisation Strategy for Digital Success
In today’s digital landscape, developing an optimisation strategy is essential for businesses looking to thrive online. Optimizing your digital presence
XM Cloud website, in 5 minutes, or less
A brand-new, fully-functioning XM Cloud website with Sitecore in under 5 minutes.
Sitecore CMS getting started
As a marketing business user and digital strategist It is quite possible, in my experience, to quickly acquire the knowledge
Sitecore – Say Hello to the Composable Future
This blog post title borrows from the name of a series of Sitecore events that were held in Sydney and
Umbraco and uMarketingSuite – analytics, profiles & debugging
This final post in a 3 part series will cover how to use uMarketingSuite analytics, profiles and the awesome debugging tool called ‘Cockpit’
Umbraco and uMarketingSuite – personalisation and A/B testing
Personalisation and testing with Umbraco and uMarketingSuite
Umbraco and uMarketingSuite – personas, journeys, goals, segments and scoring
This is the first of a 3-part blog series on Umbraco and uMarketingSuite. Across this series, we will be looking
Using Sitecore XM, Sitecore Send, and Sitecore CDP & Personalize
The Aceik team recently built a website and set of customer experiences to demonstrate the new Sitecore composable tools.